Digital marketing graduates are highly sought after. Job opportunities exist across all businesses and organisations. Having the digital and social media skills will enable you to undertake digitalisation of the sales and marketing activities.
To increase digital adoption among Small and Medium Enterprises (SMEs) in Malaysia, many organisations are searching for digital marketing professionals who can operate online marketing activities. For example, during the period of movement control in Malaysia, many small and medium traders were using the social media platform to sell their products.
The followings are the distinctive features of the programme:
Programme Overview
You are introduced to and explore a diverse range of topics and perspectives that examine business and society’s relationship with digital marketing. In addition, you develop personal skills that are vital for individuals seeking to work in this field.
Core Modules
1- Marketing and Strategy (MAL7027)
In this module, you will develop an understanding of the role of marketing and strategy in a range of contemporary organisations, examining the major themes within the marketing arena to enable you to evaluate and recommend appropriate actions to fulfil objectives. The module introduces key concepts and frameworks of strategy which will develop your ability to apply appropriate analytical techniques used in strategic decision-making. You will explore the relationships between marketing and strategy and other business functions, using case studies to provide an integrative perspective on aspects of marketing and strategy within organisations .
2- Digital Marketing (MAL7028)
You will examine the constantly changing nature of digital marketing, looking at the origins of the discipline in the context of early e-commerce and moving into the current day. Focusing on the leading edge of technology and practice, you will explore how digital marketing impacts on a whole range of other disciplines, such as “traditional” marketing, management, international business and business strategy.
3- Digital Analytics and Marketing Research (MAL7029)
In this module you will learn how to deploy and evaluate data analytics and develop expertise to be able to engage in effective market research.
4- Social Media Theory and Practice (MAL7030)
This module exposes students to key concepts and theories relating to online communities and social networking. The module will provide the academic and conceptual basis for the development of effective social media engagement strategies such as, social media user behaviour, online community and personalisation.
5- Capstone Project (MAL7026)
In this capstone project, you will synthesise and apply learning from the taught element of the programme to a project of your choosing. There is scope for you to undertake a broad range of project types, including consultancy, business analysis, business development or academic study.
Entry Requirements
The non-standard applications will be reviewed by the University of Plymouth on a case-by-case basis. An interview and portfolio of work may be requested to support the applications.
| Academic Year 2022-2023 | |
|---|---|
| Ringgit Malaysia (RM) | |
| Local Student | Approximate: RM35,000 (Full Programme)* |
| International Student | Approximate: RM40,000 (Full Programme)* |
Scholarship
Merit Scholarship is available for eligible students.
Tuition Fee Discount for Peninsula College/University of Plymouth Graduates
If you studied your undergraduate degree at Peninsula College or University of Plymouth, you may be eligible for a fee discount if you complete your postgraduate studies here as well.
Malaysian HRD Corp Claimable Course
Each course module is HRD Corp Fund Claimable subject to the authority approval.